Writing business letters, memos and short reports
On completing this chapter you should be able to:
- use accepted layout
- follow accepted conventions of format to make the letter readable
- identify reader and purpose
- include information appropriate to the purpose
- use words, sentence forms, structures and styles appropriate to the reader and purpose
- take demands of context into account
- use the order of information suited to good news, bad news and persuasive letters
- apply the AIDA formula to structure a persuasive letter plan and write effective memos
- apply a six-step approach to planning a short report
- follow accepted conventions of the short formal report, letter report and memorandum report format
- write justification, progress, periodic and incident reports.
